Monday, 8 February 2016

Applied animation - Brief

In our new module we have been given two briefs, the first is a brief that focuses on teaching us all about the features of Maya, the 3D modelling and and animating software with tasks set as the months progress.

The other brief we were given was split into three briefs that we could choose from, so we select 1 out of 3 to focus on;
The first was called Idents where we had to choose 2 out of 4 companies to make a short ten second animation, so two animations both 10 seconds, overall 20 seconds worth of animating. With each of these briefs we have to take into consideration the target audience as well as the content that is included in the show, the four companies are:
E4, Focusing on American and Adult Humour with under tones of either the strange or almost crass themes,
Disney Junior, Aimed at children and young adolescents where bright colours and enjoyment for young people are the main focus,
Hallmark Channel, a channel that showcases romances and chick flicks or shows one would associate with young and middle aged women,
The final one was national geographic where raising awareness to all peoples would be the main focus of the ident focusing on one of the different aspects of NG

I personally don't want to work to this brief as it feels quite dull and too commercial as i want to try and keep my focus on entertaining, even in this brief where we are to be informing people about things.

The second brief is called titles, where we are required to create a title/opening sequence, 30 seconds long for a book (or graphic novel) that has not already had a tv adaptation. This is an interesting brief as if we choose a comic we may have to adhere to the original art style, taking into consideration what has happened in the story, the symbolism used in the story as well as working with motion graphics, something i haven't tried yet. There is no limitation on what book to use so this gives me a lot of freedom for my genre or style of my animation so i have infinite possibilities of themes. I also thing it could give me a chance to try swooping shots showing landscapes and possible action shots something i haven't really done before a good chance to try it and really consider composition.

This is the brief i will choose as i find it the most intriguing and the most open with possibilities and keeping to my aim of being entertaining as well as working towards the informative side of the brief.

The third and final brief is Campaign a brief that focuses on charity advertisement. These charities were samaritans and Oxfam, one that focuses on helping people with personal struggles and needs while the other has multiple areas of focus around the globe working to help poverty and that which is seen as unjust.

I really don't want to do this brief because it is a completely informative and overall a very sad (but true, i won't deny that) air to it so for my last module i don't want to work with something that could very well be depressing and sad.

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