Responsive Collab - Further Development

After meeting with my responsive group and going over every ones ideas we came to the conclusion of wanting to make it much brighter and bold using colours that pop out and are more jazzy as they will appeal to the younger demographic. of the ideas i had done they suggested i work into the storyboard as what we can do is take sections from the storyboard and animate them into short 5 second stings for the instagram adverts. I felt that this sort of thing would be more suited as a live action video rather than an animated one but as we are a team of illustrators and animators they said they'd prefer to do something that was more hand drawn oriented.

So i took the story board and refined it keeping some of what i had and adding more details and further things that i had witnessed my sisters doing as i grew up, since my sisters all danced. A key idea that we found interesting was the concept of 'spotting' which a dancer must focus on one point and whilst pirouetting keep their eyes focused on that one point until the very last second where they whip their heads round to look at it again, this was an interesting quirk that we wanted to take note of as again it humanises the performance showing the extra work and techniques that have to be put into practice.

However my refined storyboard felt like it was more similar to an advert rather than a campaign, but my collar partners did like the certain points when the camera closed in on certain elements, such as stretching of the feet and spotting so we decided that id use those as the focus and animate the actions then from that point use them towards our campaign as mini instagram adverts.